Three runners jogging through a forest trail surrounded by tall trees and soft natural light, showcasing Ulysses shoes in an outdoor performance context.

BUILT OVER TIME

2020

the origins

In 2020, Ulysses Running Co. was founded and the first design features took shape: the project guidelines were established and a patent application was filed for the N.A.R.S. adaptive system, destined to become the core of our midsoles.

A runner sprinting in an urban tunnel with graffiti-covered walls, wearing green Ulysses running shoes.
Two trail runners climbing a rocky path above a lake, surrounded by steep mountains, wearing Ulysses trail shoes.
A man and a woman running up concrete stairs inside a modern glass-covered structure, wearing Ulysses running shoes.
A runner captured from a low angle while sprinting on an urban overpass, showcasing bright yellow Ulysses running shoes.

2021-2022

DEVELOPMENT

In 2021, we enter the concrete development phase. The first prototypes are tested in the laboratory and on the road, while the N.A.R.S. patent certifies our proprietary technology. This is the year in which the first three Ulysses models, the basis of the future range, come to life.

2022 consolidates our technical identity. We finalize the midsole with adaptive behavior and begin the first road tests, accompanied by medical tests to validate comfort, stability, and response kilometer after kilometer.

Before
After

2023

HONI - WAYA - MAIKOH

In 2023, we launched the brand on a new footing: Ulysses SportTech SA was founded in Lugano, we presented our visual identity and defined our trio of products, Honi, Waya and Maikoh, each designed for a different way of getting around the city, long distances on asphalt and trails.

A woman running indoors on a treadmill in a gym, wearing black Ulysses running shoes and grey sportswear.
A smiling woman sitting on an outdoor ledge after a workout, wearing green Ulysses running shoes.
A trail runner standing on a rocky peak overlooking a lake and mountains, wearing black Ulysses trail shoes.

2024

EXPANSION

2024 is the year of expansion. The first distributions in Europe begin, the color palette and product variants are expanded, and the team is consolidated to support growth and innovation.

A woman outdoors holding white Ulysses running shoes over her shoulder, looking into the distance under a clear sky.
A woman standing outdoors in the mountains at dusk, carrying black Ulysses trail shoes over her shoulder and wearing reflective sunglasses.
A man posing in a studio with a pair of teal Ulysses running shoes hanging over his shoulder.

2025

NEXT GENERATION

In 2025, we are pushing forward with our global presence. We are strengthening our corporate structure and presenting Ahuli, a new trail model with a Vibram sole, together with Wapi for versatile urban use. At the same time, testing of new technologies and the study of our first apparel line are continuing.

A runner in the starting position on a track, captured from a low angle with a close-up of the Ulysses running shoe sole.
A shirtless athlete running against a dramatic cloudy sky, wearing white Ulysses running shoes.
A woman sprinting on an outdoor track at sunset, wearing blue Ulysses running shoes.