Every brand is born from an idea, and Ulysses came to life among friends, talking about running, sketching a design on a napkin, imagining a shoe unlike any other.
Since 2020, we have been chasing the dream of creating shoes that respect the body, enhance the uniqueness of every movement, and transform running into an authentic, personal, uncompromised experience. This dedication led us to study the nature of running in depth, observing how movement changes from person to person, on the road or on the trail, during training or in everyday life, ultimately developing the Natural Adaptive Running System (NARS). The result is a shoe designed to adapt to the pace of every runner — not impose one — naturally aligning with every step, on every route. Because we imagine a world where technology doesn’t lead, but accompanies you, in tune with your stride, your rhythm, your nature…
Because the future of running isn't uniformity, it's freedom, it's self-expression... It's moving in your own way.